Renowned for its outstanding customer service and chic decor, Red Rooster restaurants are a spiritual home for The Stiffys – who revel in flaunting their strict alcohol policies.
It seemed natural to involve them in the band’s tour launch campaign.
THE GREAT GOLDEN TICKET SCAVENGER HUNT EXTRAVAGANZA saw double passes mailed to Red Rooster restaurants across the country without their knowledge or consent.
While many were no doubt thrown in the bin, not all were.
The campaign was very successful, according to The Stiffys’s press release:
“HONESTLY RED ROOSTER COULD HAVE PROMOTED IT A BIT MORE FROM THEIR END BUT AT THE END OF THE DAY EVERYBODY DID A GREAT JOB AND AT LEAST THREE PEOPLE WON THE COMPETITION THAT WE KNOW ABOUT”
“WE DEFINITELY DON’T WANT TO BLAME ANYONE FOR THE MESSAGE NOT GETTING OUT THERE BUT AT THE END OF THE DAY IF WE HAD TO BLAME SOMEONE IT WOULD DEFINITELY BE RED ROOSTER”
- Being the first to do something: 7/10 (up 1)
- Fame on the internet: 8/10 (up 1)